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The Pitfalls of DIY SEO

The Pitfalls of DIY SEO

With the amount of great SEO guides out there, anyone can learn about SEO, and with enough time, anyone can learn to do it well. Here are some guides to get you started: Getting started - The Definitive Guide To SEO In 2021 (Backlinko)SEO strategy - How to Create an...

7 Types of Google Search Result You Need to Know About   Google is more than a search engine. It is a knowledge base. It can answer your most complex queries and deliver contextual results that answer your next questions without being prompted. It does this in...

Understanding Search Intent is the Key to Great Keyword Research -- There are two critical aspects to keyword research: the first is the research itself, i.e. figuring out what people are typing into search engines to find businesses like yours, and the second is...

What Does Google Want?

What Does Google Want?

What does Google want? We’re not ashamed to admit that this question keeps the Leeds SEO Agency up at night. We have seen websites rise and fall with Google algorithm changes, sometimes with no rhyme or reason or logic behind their movement. What we can say with...

What are local SEO services?

What are local SEO services?

Local SEO services are provided by an SEO agency or SEO consultancy to improve a business’s local visibility in Google Search. Businesses turn to providers of local SEO services to assure good strategy and maximise return on investment. Local SEO can transform a...

How do you know if you need local SEO?

How do you know if you need local SEO?

You need local SEO if your business does not show up on the first page of Google when people search for it. Google uses machine algorithms to decide which websites make it to the first page. These algorithms can be satisfied in a number of ways. The basic premise is...

Great People to Learn SEO From

Great People to Learn SEO From

Whether you’re new to SEO or want to expand your skill set, learning from a high-quality source is essential. Trouble is that there are so many so-called ‘experts’ out there. Knowing who the real experts are can be difficult to figure out. Following over 20 years’ in...

The Basics of Local SEO

The Basics of Local SEO

There are plenty of detailed explanations. but here, in an infographic, is the basic methodology for improving your local search listings. A local SEO specialist can do all of this for you but if you want to go it alone, here is...

Using Content Hubs for SEO

Using Content Hubs for SEO

When we discuss search engine optimisation as professionals, it’s easy to get lost in algorithms and data. As a businessowner, you just want results -- a return on what you spend for someone like us to handle your SEO. Something we place a lot of weight on is content,...

Google Keen Explained

Google Keen Explained

Google Keen: Your Guide to Google’s New AI Content Board Google has had a lot of interesting projects that failed. Some died in the cusp of the consumer domain (Nexus, Inbox) while others were slowly beaten away by better products from other vendors (Google Reader,...

How do Google Determine Local Rankings?

How do Google Determine Local Rankings?

How does Google determine local ranking? Google determines local ranking based on an unpublished score that factors in a business’s location, distance from the searcher, and prominence. Out of these, prominence is the one factor we can control. The others are out of...

SEO Resources

SEO Resources

Some useful websites and resources if you want to look deeper into search engine optimisation GOOGLE ANALYSIS Test My Site Test My Site is a free online tool from Google that you can use to benchmark your website for speed. It measures the speed of your website based...

Unwrapping Google’s ‘Mobile-First’ Strategy

Unwrapping Google’s ‘Mobile-First’ Strategy

Google’s 'mobile-first' strategy is a sure thing, confirmed by the search giant itself and implemented in 2019. It means that Google will consider mobile-friendly websites first when deciding how to rank content. The effect this has had in search so far, is that the...

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